London is one of those cities where every neighborhood carries a piece of the world, and for Iranians living here, that piece often begins in an Iranian supermarket. Whether you’re searching for real saffron that perfumes an entire kitchen, fresh herbs for a weekend ghormeh sabzi, or the comfort of familiar brands lined neatly on a shelf, these markets are more than grocery stores — they’re small reminders of home.
At Nazdikia, we help you discover the most authentic Iranian supermarkets in London, from the busy streets of Finchley to the welcoming shops of Ealing and Acton. In this guide, you’ll learn where to shop, what you can buy, and how to find the Persian ingredients that make cooking — and living — in London feel a little richer and a lot more familiar.
Persia Supermarket – Ballards Ln
Business Description
A wholesome Persian supermarket. There is also a bakery hidden inside this supermarket that bakes fresh Sangak every day. The Sangak here is baked on hot stones, and you can order one with sesame seeds. The most characteristic of this Persian Bakery in London is how it becomes a portal to Iran. The moment you step inside, you’ll hear Persian music, and they change their decor based on Persian holidays like Nowruz or Yalda Night.
Tehran Supermarket – Vivian Avenue
Business Description
This store is a Persian confectionery and a supermarket with a small produce section. This Persian market sells food ingredients you need in the kitchen and popular Persian snacks, including Lavashak. You can see several nostalgic Persian brand names, such as Ti.Top and Tord biscuits. If you’re planning a party or if a Persian holiday is coming up, and you want to celebrate it, shopping at Tehran supermarket beforehand can make your celebration more similar to a traditional Iranian gathering.
Kourosh London Hypermarket
Business Description
Kourosh hypermarket in London is a spacious Persian market where goods are neatly stacked on the shelves, and it’s definitely a priority for those who put cleanliness first. You can also buy meat and fresh produce (mainly fruits) at the Koroush market. What attracts Lavashak lovers in this supermarket is the Lavashak stand, where they can find fruit leaves in different flavors, brands, and sizes. You can also buy fresh bakery products and hot-from-oven Barbari bread at the bakery section.
Asal Supermarket – Edgware Road
Business Description
Asal Supermarket is a lively Iranian supermarket in London. Almost all the Iranian community on Edgware Road is familiar with this supermarket. The shop offers a wide range of Persian, Arabic, and Lebanese staples, making it an excellent choice when you need everything from fragrant saffron to fresh vegetables or halal meat. Many shoppers also mentioned that Asal frequently stocks Iranian sweets and pastries, turning a routine grocery trip into a nostalgic treat. The energy in this market reflects its central location: busy, lively, and convenient for both locals and visitors.
Hyper Marché – Ealing
Business Description
Ealing is a lovely neighbourhood in London, and in it lies the lovely Hyper Marché. This spacious market is praised for its cleanliness, organization, and an exceptional variety of Persian and Middle Eastern groceries. Customers regularly highlight the superb quality of the fresh fruits and vegetables. Within this supermarket, you can find both a butchery and a bakery, offering halal meats and freshly baked Persian breads such as sangak and barbari. With its one-stop-shop convenience, late opening hours, and online delivery options, Hyper Marché is one of the best options for Persians in Ealing.
Dena Supermarket – Ealing
Business Description
Dena is another lovely Persian supermarket in London, located near Hanger Lane. Their customers frequently mention their friendly staff and cozy atmosphere. Dena Supermarket is renowned for its fresh fruits, vegetables, and halal meat options. The butchery receives high praise for quality, and many shoppers rely on Dena as their go-to for everyday Persian essentials. The store’s selection includes spices, dried herbs, baked goods, and even patisserie options, making it versatile enough for both weekly groceries and special meals.
Super Hormuz – Finchley Road
Business Description
Super Hormuz is everything you would expect from an Iranian grocery store in London. The store is well-stocked with Persian staples from spices and dried goods to nuts and rice. Customer reviews praised the store’s fair pricing and straightforward shopping experience. Convenient opening hours (8 AM to 10 PM), local delivery, wheelchair access, and a wide product range make Super Hormuz a solid choice for weekly Persian groceries.
Kareem Food Centre – Finchley
Business Description
Kareem Food Centre is located in the Finchley area. The store is praised for its impressive variety, good value, and friendly service. With long opening hours and essential Persian ingredients always available, Kareem is becoming one of the most trusted Iranian supermarkets in the Finchley area. The prices in this market are fair, and you can rely on them for providing whatever you want.
Asa Market – Online
Business Description
For those seeking a Persian supermarket online in the UK, Asa Market might be your best option. Customers consistently praise the freshness of products, quick delivery, and professional packaging of this supermarket. Asa Market is known for its premium-quality Persian items such as saffron, Persian rice, dried herbs, nuts, sweets, and ready-made stews. It’s especially helpful for Londoners who want reliable Persian groceries delivered to their door without sacrificing authenticity.
What You Can Buy at an Iranian Supermarket in London
Whether you are a first timer in a Persian supermarket or an Iranian looking for a taste of home, this guide can help you gather the list of products you need.
Persian Rice, Dried Herbs, and Legumes
The first thing a Persian will be looking for in another country will be Persian rice and dried herbs used for stews. The list below might help you gather what you need.
- Persian rice: Sella, basmati, long-grain varieties
- Lentils, chickpeas, yellow split peas
- Zereshk (barberries)
- Bulgur, beans, and reshteh noodles
- Ghormeh sabzi mixes
- Sabzi polo herbs
- Fenugreek, dill, parsley blends
Spices & Seasonings
A Persian kitchen won’t start working without Persian spices and seasonings. Iranians use spices a lot. You can find a list of the most important spices in Persian cuisine:
- Saffron (threads, premium & everyday)
- Advieh for rice
- Advieh for khoresh
- Turmeric
- Sumac
- Dried limes (limoo amani)
- Cardamom
Fresh Produce & Sabzi
Iranians have this habit of eating fresh Sabzi Khordan (a mix of herbs) beside their food. And Persian supermarkets in London are here to save the day, offering:
- Fresh herbs: parsley, coriander, dill, mint, fenugreek
- Greens: spinach, watercress, spring onions
- Vegetables: Persian cucumbers, aubergine, fresh garlic
- Seasonal items: gojeh sabz (sour plums), fresh herbs for Nowruz
Bakery Items & Fresh Bread
Almost all Iranian supermarkets in London have Persian bread on their shelves. However, some bake fresh bread in different batches throughout the day. The most beloved Persian breads are:
- Sangak: whole-wheat, stone-baked
- Barbari: thick, sesame-topped
- Lavash & Taftoon: soft, everyday flatbreads
Persian Snacks, Sweets & Nuts
Persian gatherings depend on these snacks. Without them, it’s just a gathering like any other. In an Iranian store in London, you can find:
- Sweets: gaz, sohan, nougat, foomani cookies, koloocheh
- Snacks: lavashak (fruit leather), roasted seeds
- Nuts & ajil: pistachios, almonds, mixed nuts
- Holiday treats: Nowruz and Yalda gift boxes
Dairy, Drinks & Refrigerated Items
Can we say we ate Kebab Koobideh without drinking Doogh? Persian dairies have an important role in Iranian food culture. Persian drinks are also unique. The most well-known Iranian dairy, drinks & refrigerated items are:
- Doogh (yogurt drink)
- Kashk (for ash reshteh, kashk-e bademjan)
- Persian yogurt: plain, strained, or creamy
- Cheeses: feta-style, paneer, Persian-style cream cheese
- Drinks: rosewater beverages, herbal drinks, Persian teas
Online Ordering & Delivery Options for Iranian Groceries in London
The world is on the run! So many of us prefer online ordering for its convenience. Thankfully, many Iranian supermarkets in London offer online ordering, making it easy to bring authentic Persian ingredients straight to your door. Stores like Asa Market provide full online catalogues with everything from premium saffron and dried herbs to fresh produce, nuts, and ready-made stews, all delivered securely and quickly. Several supermarkets also partner with apps such as Uber Eats and Deliveroo, which are ideal for fast same-day delivery of fresh bread, herbs, dairy products, and essentials when you don’t have time for a full shop.
How to Choose an Authentic Iranian Supermarket in London
Finding an authentic Persian supermarket in London might be harder than you think. The right store must take you back home and provide you with whatever you need. If you’re new to London or simply want to make sure you’re shopping somewhere trustworthy, here are a few things to look for.
|
What to Look For |
Signs of Authenticity |
|
Real Iranian Brands |
Sadaf, Golchin, Zarrin, Shirin, Zamzam, Farsi packaging |
|
Fresh Herbs & Produce |
Daily herb deliveries, vibrant greens, seasonal items like gojeh sabz |
|
Traditional Spices |
Saffron threads, advieh blends, dried limes, sumac |
|
Persian Bread Availability |
Fresh sangak, barbari, lavash, taftoon; same-day baking/delivery |
|
Farsi Labels & Imports |
Farsi text on jars, imported sweets, dried herbs, torshi |
|
Community Atmosphere |
Farsi-speaking staff, Persian music, holiday decorations |
|
Holiday Items |
Haft-seen supplies, Yalda nuts, Nowruz sweets |